For some realtors and agents, more leads is a recipe for frustration and wasted time. And there’s an important reason for that.

Sound advice from Gary Keller. And it’s even more true in the age of the internet, social media, and cutthroat competition as a realtor.

This happened to a realtor on Reddit. It appears to be surprisingly common.

There are two sides to this argument. It depends on what your vision is for your real estate business.

The “realty” market has become ruthlessly competitive. There are simply too many hungry realtors and not enough transactions to feed them.

Most realtors have no idea a service like this even exists. So, it gives you an instant competitive edge.

In some situations, fighting fair is for suckers. Attracting real estate deals (in a hyper-competitive market) is one of them.

It’s a common mistake that a lot of realtors and agents make, especially the greener ones. And it costs them a lot of dough.

Ryan Schneider, CEO of Realogy Holdings Corp. says his company has written up a LOT of solid business over the last few months.

A book that will help attract more of your favorite deals, and beat out cheaper competitors.