Sound advice from Gary Keller. And it’s even more true in the age of the internet, social media, and cutthroat competition as a realtor.

This happened to a realtor on Reddit. It appears to be surprisingly common.

There are two sides to this argument. It depends on what your vision is for your real estate business.

Most realtors have no idea a service like this even exists. So, it gives you an instant competitive edge.

In some situations, fighting fair is for suckers. Attracting real estate deals (in a hyper-competitive market) is one of them.

It’s a common mistake that a lot of realtors and agents make, especially the greener ones. And it costs them a lot of dough.