Sound advice from Gary Keller. And it’s even more true in the age of the internet, social media, and cutthroat competition as a realtor.
There are two sides to this argument. It depends on what your vision is for your real estate business.
Most realtors have no idea a service like this even exists. So, it gives you an instant competitive edge.
In some situations, fighting fair is for suckers. Attracting real estate deals (in a hyper-competitive market) is one of them.