I spend a lot of my time driving around town.

It’s just something I do. I can’t sit still. So, I like to work from various different places during the day — home, a few favorite coffee shops, the park, etc.

When I’m in the car, I habitually scan for realtors’ signs.

And I watch the online listings like a hawk.

Not necessarily because I’m looking to buy right now. But because one can learn a LOT from studying the marketing of local realtors.

Something I’m seeing more and more lately:

“Vanity” marketing.

It’s a common mistake that a lot of realtors and agents make, especially the greener ones.And, take my word for it: it costs them a LOT of dough.

So, I want to tell you about it in today’s podcast episode.

For two important reasons:

First — so you don’t make this mistake.

As I said, this form of real estate marketing has become ubiquitous. If you’re not doing it, then I guarantee one of your peers or competitors is.

Which brings me to the second reason:

So that you can exploit other realtors’ ignorance.

Because there’s a much better way to promote real estate. One that appeals to buyers’ deepest, most primal emotions. One that inspires a sense of urgency in them, and has them chasing you to “hurry up and close”.

What is this alternative marketing method?

Why isn’t every realtor using it (even if it’s obvious)?

And what small tweaks can you make to your real estate listings, right now, TODAY, to make the phone ring and fill out your viewing calendar?

That’s the topic of today’s podcast episode.

It’s about 6 minutes long.

No fluff. No beating around the bush. Solid content.

Here’s where you can listen to it now:

→ Coffee for Closers Podcast, Episode 2 — Homebuyers, Realtors, and “Vanity” Advertising

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