A few years ago, I was schmoozing at a cocktail party.
Nothing to do with real estate. It was at a marketing conference, out in Texas, and most of the other attendees were direct marketers and entrepreneurs.
But there was this one guy. His name was Ben.
He was a realtor.
Fairly local. An astute marketer and a student of the conference’s organizer. Lived a few hours’ drive away. So, naturally, he came along to network.
Ben and I got talking.
And when I found out he was a realtor, I told him that I and my family were thinking of getting out of New York and moving to Texas.
He shared a few snippets of advice.
It was a few years ago now, so I can’t remember the specifics of that advice. But it might have been something about June or July being a bad month to buy a house. Or, something like that. The memory is fuzzy now.
Impressed, I asked for his business card.
Ben said: “Sorry buddy, Don’t have one. But I got sumpin’ better for ya.”
He crouched down, pulled out a small book from his bag, and handed it to me. “This sells for $19.95 on Amazon.com. You can have it on the house.”
“It ain’t War and Peace. But it has a lot of good advice.”
I read through it that night in my hotel room. And he was right. It sure wasn’t War and Peace. In fact, I read through the whole thing in less than an hour.
However, by the time I was done, I realized that there’s a TON of things I didn’t know about buying real estate in Texas. Things that could have landed me in trouble if Ben hadn’t have given me a heads up. What’s more, I learned more about Ben’s background, and felt like I knew, liked, and trusted him.
In the end, we stayed put in New York.
But if we’d have pulled the trigger, Ben would have got my business.
That’s the power of a small “authority book”.
You can print copies for less than a few dollars each. They’re smarter, and cleverer than any business card. And they position you as an expert.
What if you don’t have time to author a book?
Well — that’s why I created our Speak-a-Book service for realtors, agents, brokers, and other real estate professionals. It’s a way for you to get a book and become a published author, without having to write a single word.
Interested in learning more?
Click the link below, enter your details, and I’ll send a few sample books and an information pack to your office. You can check it out for yourself.